- Stars:
- Pages: 256
- Time to Read: 7 hours
- Authors: Nir Eyal
- Type of Book: Human Behaviour
TL;DR
Let’s get to the facts; we are all addicted madly to technology. If you say “No”, here is an argument to back it up; within fifteen to twenty minutes of waking up, you can find yourself glued to your smartphone.
According to statistics, on a daily basis, we check our phones 150 times a day.
Are the apps controlling us? Where did this all start? Why can’t we let go of our phones?
The Hooked: How to Build Habit-Forming Products by Nir Eyal is one way to understand it as well as the customer experience.
This book is for the entrepreneurs, marketers, and product managers who are looking to shift from their regular patterns and inculcate habit-forming products.
What is the book about?
It is expected of authors to pitch innovative perspectives or ideas that help customers in engaging more and increase customer engagement.
The book brings out the idea by taking the concept one step ahead through Hooked. The book is centered around “the hook model”, which is a strategy that comprises four main segments.
- Trigger: Marketing has many layers to it. The book does a great job of articulating the required processes by explaining ways in which external trigger converts to internal triggers.
- Action: The hook model is the best way for brands to call out users and help them in performing an action. This makes it a hassle-free process overall.
- Variable Reward: No one is interested in simple rewards these days. It leads nowhere. The rewards should be modified based on the user requirements to engage more customers.
- Investment: Investing is a good option, especially if you want to do it. This could be anything. Building your food habits or posting quotes on Facebook. The habit-forming product expects users to dive into the aroma of investment.
Key Takeaways!
Based on the reviews, this is one of the top marketing books that you can grab your hands on.
The trends in technology are continuously expanding, and so are innovations to keep them intact. In such cases, it is important for businesses to build and market their products precisely to be out there and stay. Otherwise, it won’t take a lot of time for the product to submerge and eventually lead to a tragic death.
The book emphasizes areas and actions that ignite customers’ motivation. The guidance that is being offered in the book can lead the readers to acquire marketing success. All these pointers make it an essential addition to an entrepreneur, founder, app developer, or PMs library.
Worth the Read?
To get used to the taste of user experience and behavioural psychology, this book could be a good start. People who are working with customer experience, engagement, analytics, and retention can greatly benefit from the pages of the book.
The book is well-researched, interesting, and provokes your thoughts. The tone that the book is written in makes it easy for anyone to read and settle. Moreover, the creative energy to handle certain patterns is also covered in the book, which certainly keeps you hooked.
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