1.01t
where 't' is time
Select Writings
Across topics. Written by MS. Detailed and Analytical. 4,000-Word posts only.
Mathematically modelling the RoI on Content Marketing
15 January 2021
Mathematically modeling is an iterative process. We start with the basics and gradually embellish the model to factor more of…
8 Lessons from Scaling a Growth Function over 30 months
15 January 2021
Growth function typically comprises of Sales, Marketing and Product functions. I have been at the helm of affairs running a…
Step by Step Guide to building a Repeatable Sales Machinery
15 January 2021
These 3 words are music to VCs ears - Repeatable Sales Machinery. This is a phase that an organization enters…
Sales Engineering
1,000+ word posts only.
How Sales Engineers Collaborate with Account Executives
20 June 2025
In the dynamic landscape of modern sales, the roles of Sales Engineers and Account Executives are pivotal in driving revenue…
Navigating Customer Expectations in Complex Sales – Sales Engineering
28 July 2026
Navigating the intricate landscape of complex sales presents a unique set of challenges, particularly when it comes to managing and…
The Key Role of Sales Engineers in Customer Retention – Sales Engineering
28 July 2026
We often think of sales as a singular, pivotal moment – the handshake that seals a deal. However, the true…
Latest Posts
Across Categories
Tell me about a time you stepped up to lead an initiative outside your job description because the company needed it.
Mayuresh Shilotri
2 August 2026
Explainer Videos
AI Research Papers
Note: I only claim to have read the research paper and created a Video using AI tool. I am not the author. All intellectual heavy lifting was performed by the respective authors. 🙏
Product
1,000+ word posts only.
Managing User Expectations: How to Copywrite for AI Features Without Overpromising Capability
2 August 2026
As we navigate the increasingly intelligent world of AI, a critical challenge we face is managing user expectations. We, as…
The Ideal Ratio of Engineers to Product Managers
24 August 2022
Every functional tech company needs product managers, engineers, designers, and so on. Who decides the ideal ratio of these? Finding…
Model Drift and Degradation: Setting Up Alerts for When Your AI Begins Underperforming in Production
2 August 2026
We’ve all been there. The exhilaration of deploying a meticulously crafted AI model into production, watching it hum along, delivering…
EdTech
On Product, EdTech, UX, Customer Development & Early Stage Growth. 2,000-Word posts only.
Are e-learning platforms biased?
2 December 2020
We define bias in a human context. We rarely come across biased machine. Have you seen an ice cream vending…
Introduction to Intrinsic Motivation in learners?
25 March 2021
Only those students who are intrinsically motivated can do better in class because they can truly accept the fresh challenges and…
The trends of the year: Micro-learning and Online Teaching.
5 November 2021
E-learning platforms are gaining a lot of popularity these days. This might be because of the pandemic the world is…
Books I recommend
Super short posts on Books I have read and hence recommend.
Pride and Prejudice – Book Review
15 January 2021
Honestly, my vocabulary and English as language improved after reading this book. For the first time, I could feel the…
We are like that Only – Book Review
11 January 2021
Gives an insight into the structure of the Indian urban and rural consumers. Outstanding book for beginners.
Factfulness – Book Review
4 February 2021
Bill Gates himself has written a review for this book on GoodReads. Factfulness has a very similar premise to Freakonomics
Short Stories
Less than 100 words each. Short Stories related to EdTech.
Jigsaw technique of cooperative learning
12 December 2020
Jigsaw is a technique for cooperative learning, where each student in a school assumes responsibility for one piece of material…
71 hours of Webinar in Lockdown
31 October 2020
Ever since the Lockdown has started – I have clocked 71 hours of webinar time. Delivered 71 hours. This absolutely…
Why ‘iteration’ matters?
31 October 2020
By focusing on designing a plane…that could be rebuilt in hours versus months,…MacCready enabled his team…to dramatically speed up iteration,…
Customer Support
1,000+ word posts only.
Post-Call Summaries: Seamlessly Passing Support Interaction Logs Directly into the Core CRM – AI in Customer Support
28 July 2026
We’re living in an era where customer experience reigns supreme, and for us, that means constantly refining our support processes.…
Mobile Support Tools for On-the-Go Customer Assistance
11 March 2025
In an increasingly mobile world, the demand for immediate and effective customer support has never been higher. Customers expect to…
The Multi-Modal Support Agent: Using AI to Analyze Customer Screenshots and Screen Recordings – AI in Customer Support
28 July 2026
We’ve all been there – staring at a customer’s help request, trying to decipher what they mean by “it’s not…
Videos
Educational Videos on various concepts in Edtech. In-depth. With Slides. Between 5 minutes to 20 minutes. Stay tuned with us on the Youtube Channel.





















