How to Anticipate and Solve Customer Problems Before They Arise
The customer journey is a multifaceted process that encompasses every interaction a customer has with a brand, from initial awareness to post-purchase experiences. It is essential for businesses to map out this journey meticulously, as it allows them to identify critical touchpoints where they can engage customers effectively. Understanding the customer journey involves recognizing the various stages—awareness, consideration, purchase, retention, and advocacy—and how customers navigate through these phases.
