8 tips for beginners on product marketing

While developing your product, you must also pay attention towards developing its marketing strategies.

You need to have your hypothesis (ideally rooted in data) on geography, target audience. How you will differentiate your product from the rest of the market? 

There are a series of things related to these points from correct usage of metrics to knowing the most important selling points. Everything must be clear in your mind and on the field so that your team is aware to take further steps in the right direction.

Here are some product marketing tips which you can use in marketing your product. They are:

• Marketing via Emails: Marketing via email is one of the most trending ways by which you can attract a good amount of customers to your store or web page. The easiest way to market via this method is that you can activate email drips ideally with conditional logic. You just need to select the date, time and all such things and then you are free. Yes, your work is done, the emails are sent to the customers automatically. You can send emails on special occasions also, like if there is a festive season or your store is giving some extra discounts and other such reasons. You can also email the new subscribers and offer them an incentive to shop.

• Affiliate Marketing: This type of marketing is beneficial for the ones you do not have enough funds to spend on marketing their product. In this you simply need to hire people and ask them to sell your product. As in this way, you only need to pay them when they sell your product. This is done by creating a URL for each person who is promoting. And then ask them to share this link as much as possible and try to sell. These links are very important as they also help you keep a track on each affiliated person.

• Press Release: Getting publicly noticed is the best way to market your product. And for this, Press should promote your product. Try to get a full press coverage of your product. You can also target the bloggers for better results. Contact the bloggers of the industry to which your product belongs to. And you can also target the website which is focused on your website and even social media influencers. 

• On Pinterest: Pinterest is one of the best places to promote products. People sell or buy products here. Many people prefer to make wish lists, thus being the seller you can promote your products here. But always remember to optimize the pins which are attached to the products regularly, so that it highlights them to the customers. For this you should use proper keywords and captivating images. Enable the rich pins to have extra product information included. If you want to take your marketing skills to the next level, then you can also enable the Buyable Pins. This option allows the user to buy products, which they like on Pinterest. This feature helps the merchants to sell more.

• On Facebook: Facebook has billions of users. The advertising platform of Facebook allows you to add a separate section for shopping. This option makes it easier for people to discover your products on Facebook and thus buy them. Facebook Custom Audiences in particular, is a useful way to advertise a product.

• Blogger Outreach: This is for the ones who do not have a targeted audience or community where they can promote their product. So in this case you can reach out to the bloggers to help you market. It builds a prestige for your product in front of the customers or shoppers. Contact the authoritative blogger and ask him/her to review your product and engage as many people as possible. The other option can also be that you can write your blog posts and promote your product on your own. If all this is done properly, then you will get the attention of the media and high-profile bloggers as well who could even write about you.

• On Youtube: Youtube is one of the fastest growing search engines. Start by creating a YouTube channel of your own and upload videos about your products. These videos could be like demonstrating the usage of your product or any helpful tip or advice or anything like that. This is also an effective way to boost traffic to your web page.

• Run a Contest: This is an interesting or I can rather say an appealing way to promote your product. It is easy and affordable to get notices in front of many people. It can add potential customers to your list.