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About Mayuresh Shilotri
Mayuresh Shilotri is an entrepreneur. He writes on EdTech, Product and UX on this blog.
Select Writings
Across topics. Written by MS. Detailed and Analytical. 4,000-Word posts only.
Short Programmes and Consumer Behaviour
Lockdown saw a surge of 2 hour to 5 day workshops. These were mostly introductory offerings leading to a larger product. Brands and individuals (Gig workers) both jumped on this…
After 33 Customer meetings I decided to NOT build a Product
We drove around the SF - Bay Area for 5 days clocking 1300 miles and 33 meetings with CEOs and CMOs. Classic customer validation in the tech capital of the…
8 Lessons from Scaling a Growth Function over 30 months
Growth function typically comprises of Sales, Marketing and Product functions. I have been at the helm of affairs running a Marketing team for good amount of time in my life.…
Sales Engineering
1,000+ word posts only.
The Role of Sales Engineers in Cross-Functional Collaboration
Cross-functional collaboration is an essential aspect of modern business operations, particularly in industries where complex products and services are offered. This collaborative approach involves the integration of diverse teams from…
How Sales Engineers Collaborate with Account Executives
In the dynamic landscape of modern sales, the roles of Sales Engineers and Account Executives are pivotal in driving revenue and fostering customer relationships. Sales Engineers, often referred to as…
Building a Strong Partnership Between Sales and Engineering Teams
In today’s fast-paced business environment, the synergy between sales and engineering teams is more critical than ever. These two departments, while distinct in their functions, share a common goal: to…
Product
1,000+ word posts only.
Practical ways to check Product Market Fit & Iterate
Crossings on roads are nicely marked; unfortunately career crossroads and decisions that we take during Product market fit journey are subtle. It takes higher degree of awareness and presence to…
4 Ways To Overcame Imposter Syndrome as a PM
Imposter Syndrome can attack an individual anytime and anywhere. One can be attacked by imposter syndrome anytime, and the fight to get through it can lead you towards success.
Importance Of Aligning Product and Sales Teams
Every company has its department dealing with their challenge. The sales team is a follower of money, whereas the product team wants to innovate. How can they all come together…
Interview Prep Series
5 to 6 Minute Videos
Episode #007 – Describe your management philosophy
Again, there is not a single answer that suits or makes or works for every situation and every organization. Best thing to do over here is that you need to…
Episode #006 – Are you an organized person?
You are organised, but at the same time, you understand what the situation is and are able to exercise the right muscle in the right proportion for the situation.
Episode #005 – What does “failure” mean to you?
Make sure this is an opportunity to have an authentic conversation. Make sure this is an opportunity to have an authentic conversation. When you are attempting when you're trying to…
EdTech
On Product, EdTech, UX, Customer Development & Early Stage Growth. 2,000-Word posts only.
Building a Unified Sales and Marketing Playbook
Sales and marketing alignment is a critical component of a successful business strategy. It refers to the process of ensuring that both departments work together towards common goals, share information,…
The Core Responsibilities of a Sales Engineer
The role of a sales engineer is a unique blend of technical expertise and sales acumen, serving as a crucial link between the engineering team and the customer. Sales engineers…
How to Write a Winning Customer Support Policy
A robust customer support policy can differentiate a business in a competitive market, fostering a reputation for reliability and responsiveness. Moreover, a customer support policy is essential for aligning the…
Books I recommend
Super short posts on Books I have read and hence recommend.
A Philosophy of software design by John Ousterhout | Book Review | Mayuresh Shilotri
John Ousterhout's "A Philosophy of Software Design" presents a compelling argument for simplicity as the cornerstone of effective software engineering. At just 170 pages, this concise volume mirrors its own…
Vyakti ani Valli by P.L. Deshpande | Book Review | Mayuresh Shilotri
P.L. Deshpande's "Vyakti ani Valli" is a masterclass in character sketching, a book so riveting it exemplifies how literature can breathe life into words. Celebrated in Maharashtra for his sharp…
Bravehearts of Bharat: Vignettes from Indian History
"Bravehearts of Bharat: Vignettes from Indian History" by Vikram Sampath is a captivating anthology of 15 lesser-known but impactful historical figures from India's rich tapestry. The book offers a well-researched…
Short Stories
Less than 100 words each. Short Stories related to EdTech.
BORI – Bharat Vidya – Review
BharatVidya Bhandarkar Oriental Research Institute has launched BharatVidya.in. Overall, This is a superb initiative. I wish BORI tons of success for this initiative.
Jigsaw technique of cooperative learning
Jigsaw is a technique for cooperative learning, where each student in a school assumes responsibility for one piece of material and then teaches it to the other members of the…
Why ‘iteration’ matters?
By focusing on designing a plane…that could be rebuilt in hours versus months,…MacCready enabled his team…to dramatically speed up iteration,…
Customer Support
1,000+ word posts only.
Tips for Providing Outstanding Support in the Travel Industry
In the realm of customer service, particularly within the travel industry, understanding the customer's needs and preferences is paramount. This process begins with active listening, where representatives engage with customers…
Customer Support in Healthcare: Key Considerations
Customer support in healthcare is not merely an ancillary service; it is a critical component that can significantly influence patient outcomes and satisfaction. In an industry where the stakes are…
How to Anticipate and Solve Customer Problems Before They Arise
The customer journey is a multifaceted process that encompasses every interaction a customer has with a brand, from initial awareness to post-purchase experiences. It is essential for businesses to map…
Videos
Educational Videos on various concepts in Edtech. In-depth. With Slides. Between 5 minutes to 20 minutes. Stay tuned with us on the Youtube Channel.
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