Made to Stick: Why Some Ideas Survive and Others Die
Through the core ideas of “SUCCEs”, an idea can be sticky. The book talks about combining the 6 characteristics for the same purpose.
September 2022
Crossing the Chasm
Written by Geoffrey A. Moore, the book diligently serves the purpose of bridging the Chasm, which is a very likely scenario in today’s approach to the Tech Adoption Lifecycle. Through the book, two main chasms are clearly illustrated.
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