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Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick


How do some ideas survive while others die a tragic death? The answer is hidden in the statement itself. It all happens on “survival” and “success.”

It is quite obvious to wonder if there are ways to improve these ideas that lead us to more worthy ideas, and well, that’s why we are here talking about Made to Stick. Chip Heath and Das Heath have done a phenomenal job through Made to Stick by explaining the concept behind the death of certain ideas that are incapable of thriving. 

Speaking of business books, this is one of the kind you can truly count on. With the powerful weaved stories backed up by exemplary examples, you will be intrigued to turn the pages until you finish the book. 

For those of you who are aspiring marketers, teachers, or visionary; this book is for you. Not only does this book helps you to scour through the mind of others but also explains them truly well through workshops.

What is the book about?

Chip and Dan Heath explain how ideas work in this book. They analyze the interiors of the ideas and thus reveal, how some ideas stick. Plus, they also explain the ways to construct these ideas in a way that they are stickier. 

To make ideas last long or “stickier” in the author’s words, applying the human scale principle works best. It uses the Velcro theory of memory that encapsulates the curiosity gaps. 

The book aims to show you a different way of enhancing your communication skills. With the elaborations stories and examples, the journey keeps getting better. The adjectives that can best define the book are: funny, eye-opener, and proactive. Made to Stick speaks volumes about how ideas can be made to stick longer by applying a certain set of rules. 

Key Takeaways!

The major takeaway from the book lies in the word “SUCCEs”. The author forces you to think beyond the lines by imagining what would be your response to YOURSELF if you are the target audience. 

This is difficult as you have to understand how the mind of the target audience is going to work. The book conveys in one of its excerpts that for an idea to stick and be useful, it should make the audience 

  • Care
  • Believe
  • Agree
  • Understand
  • Remember
  • Be Attentive

Worth the Read?

The book is certainly a pick because of its interesting anecdotes and funny examples, that serve the purpose and context of the book accurately. 

The six principles of Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories are extremely well-explained in the book. The outline and breakdown serve the magnitude of what you will ideally looking for. 

Everything about the book is beautiful from the first page to the last. It keeps you engaged, and consultants, innovators, and communicators can use the advice from the book.

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Mayuresh S. Shilotri writes on Product, EdTech, UX, Customer Development & Early Stage Growth. 2,000-Word posts only. You can discover more about me here

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