- Stars:
- Pages: 304 Pages
- Time to Read: 7 hours
- Authors: Paul Boag
- Type of Book: Biography
Click! is conversational, educational & personal. It makes conversion rate, KPIs, and sales funnel more relatable. Definitely recommended for anyone working on a commercial website. I enjoy going straight to the point and find an answer to a problem.
When talking about design and usability, for example, we see topics talking about dark patterns, empathy, and cognitive load?
In the book, you’ll learn how to:
- measure conversion effectively
- build a user-centric sales funnel
- address objections and reduce risks
- build trust and overcome skepticism
- persuade people well without alienating them
- boost business KPIs sustainably
- apply quick wins to help business today
- establish long-term strategy for better conversion.
There is some treatment to a/b testing and gathering user data. It is basic/intermediate level. The chapter on measuring conversion is full of gems. When talking about trust, the author tells us about language nuances?
p.S.: I found great content on the author’s website and podcast too.
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