- Stars:
- Pages: 312 Pages
- Time to Read: 9 hours
- Authors: Rama Bijapurkar
- Type of Book: Consumer Insight
Insight into India’s demographics. Excellent commentary on mindset & habit of Indian Consumer.
Gives an insight into the structure of the Indian urban and rural consumers. Outstanding book for beginners.
This book puts an end to generalisations and comparisons of India with the West and even China. This is not an opinion of the author but facts based on numbers and genuine success and failures.
Content in the book can be captured in 50 – 60 pages. Tons of regurgitations.
Many times – authors trades in generalizations over some specific case study driven point.
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