Customer Development – GTM – Marketing – Sales
Community building requires certain ascetic quality. Communities are a sure shot way of building brands and longevity. The reason why a lot of brands don’t do it – It’s hard. Requires uncommon passion. Takes time.
Growth function typically comprises of Sales, Marketing and Product functions. I have been at the helm of affairs running a Marketing team for good amount of time in my life. Some reflections from the same.
We drove around the SF – Bay Area for 5 days clocking 1300 miles and 33 meetings with CEOs and CMOs. Classic customer validation in the tech capital of the world.
