Short Programmes and Consumer Behaviour
Lockdown saw a surge of 2 hour to 5 day workshops. These were mostly introductory offerings leading to a larger product. Brands and individuals (Gig workers) both jumped on this…
Select Writings
Best of Mayuresh Shilotri (MS). The posts that are part of Read me First.
Step by Step Guide to building AI First Product Features
There isn’t really a recipe for building a AI first product. Reason – There aren’t many ‘product’ people who understand enough Machine Learning. It’s a rare intersection.
Journey through the Mind of Grown-up Technology Learner in India
Unlearning is just one of the challenges. The learner is both a customer and learner. He needs to be told what is right for him. But you can’t be too…
Mathematically modelling the RoI on Content Marketing
Mathematically modeling is an iterative process. We start with the basics and gradually embellish the model to factor more of the reality.
Future of Income Share Agreements in India
I write this from having travelled 16,000 kms across the State of Maharashtra, India in 3 months. Visited 170 Colleges. Conducted 26 Drives. Tested 4600 students and recruited/ signed ~350…
Step by Step Guide to building a Repeatable Sales Machinery
These 3 words are music to VCs ears – Repeatable Sales Machinery. This is a phase that an organization enters once they have some product-market-channel-model fit.
What I learnt from building Mumbai’s largest offline Data Science Community?
Community building requires certain ascetic quality. Communities are a sure shot way of building brands and longevity. The reason why a lot of brands don’t do it – It’s hard.…
8 Lessons from Scaling a Growth Function over 30 months
Growth function typically comprises of Sales, Marketing and Product functions. I have been at the helm of affairs running a Marketing team for good amount of time in my life.…
After 33 Customer meetings I decided to NOT build a Product
We drove around the SF – Bay Area for 5 days clocking 1300 miles and 33 meetings with CEOs and CMOs. Classic customer validation in the tech capital of the…
Design First Approach for B2B Products
B2B products have a life of years (if not decades). The business dynamics shifts multiple times in this timeframe. The UX and design is bound to become obsolete. However, there…
A Practical Guide To Packing for Travelling Salesman
I have travelled as a tourist. More on my choice of hotels here. Recently, for more than 100 days I lived out of my suitcase. Literally. I was on the…
18 Car Accessories for traveling salesman
This blog post marks the beginning of 4 months road trip with Mayuresh Shilotri, Shrikant Somani and Nishant Sharma travelling across the hinterlands selling stuff and building a brand. Truly…
Farmers are (NOT) Poor
The objective here is to debunk myths that majority of city slickers have – Farmers do NOT necessarily mean POOR people. They are self respecting, high self esteem and…
