Sales
Customer success is a strategic approach that focuses on ensuring customers achieve their desired outcomes while using a company’s products or services. This concept has evolved significantly over the past…
Customer support is a multifaceted discipline that encompasses a range of activities aimed at assisting customers in resolving issues related to products or services. It is not merely about answering…
Sales engineering has its roots in the early days of technology companies, where the primary focus was on providing technical support to customers. Initially, the role was largely reactive; sales…
The role of sales engineering has become crucial in bridging the gap between complex technical solutions and customer needs in the constantly changing business and technological landscape. As we learn…
Community building requires certain ascetic quality. Communities are a sure shot way of building brands and longevity. The reason why a lot of brands don’t do it – It’s hard. Requires uncommon passion. Takes time.
Growth function typically comprises of Sales, Marketing and Product functions. I have been at the helm of affairs running a Marketing team for good amount of time in my life. Some reflections from the same.
We drove around the SF – Bay Area for 5 days clocking 1300 miles and 33 meetings with CEOs and CMOs. Classic customer validation in the tech capital of the world.
