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January 2021

iterate

Practical ways to check Product Market Fit & Iterate

Crossings on roads are nicely marked; unfortunately career crossroads and decisions that we take during Product market fit journey are subtle. It takes higher degree of awareness and presence to detect opportunities. More importantly you need conviction to act on them.

Design First Approach for B2B Products

Design First Approach for B2B Products

B2B products have a life of years (if not decades). The business dynamics shifts multiple times in this timeframe. The UX and design is bound to become obsolete. However, there are products that are well architected. The UI feels relevant even when you know it belongs to the previous era.