Mathematically modelling the RoI on Content Marketing
Mathematically modeling is an iterative process. We start with the basics and gradually embellish the model to factor more of the reality.
Mayuresh Shilotri
Future of Income Share Agreements in India
I write this from having travelled 16,000 kms across the State of Maharashtra, India in 3 months. Visited 170 Colleges. Conducted 26 Drives. Tested 4600 students and recruited/ signed ~350 learners into the Income Share Agreement based program.
Step by Step Guide to building a Repeatable Sales Machinery
These 3 words are music to VCs ears – Repeatable Sales Machinery. This is a phase that an organization enters once they have some product-market-channel-model fit.
What I learnt from building Mumbai’s largest offline Data Science Community?
Community building requires certain ascetic quality. Communities are a sure shot way of building brands and longevity. The reason why a lot of brands don’t do it – It’s hard. Requires uncommon passion. Takes time.
8 Lessons from Scaling a Growth Function over 30 months
Growth function typically comprises of Sales, Marketing and Product functions. I have been at the helm of affairs running a Marketing team for good amount of time in my life. Some reflections from the same.
After 33 Customer meetings I decided to NOT build a Product
We drove around the SF – Bay Area for 5 days clocking 1300 miles and 33 meetings with CEOs and CMOs. Classic customer validation in the tech capital of the world.
Practical ways to check Product Market Fit & Iterate
Crossings on roads are nicely marked; unfortunately career crossroads and decisions that we take during Product market fit journey are subtle. It takes higher degree of awareness and presence to detect opportunities. More importantly you need conviction to act on them.
Design First Approach for B2B Products
B2B products have a life of years (if not decades). The business dynamics shifts multiple times in this timeframe. The UX and design is bound to become obsolete. However, there are products that are well architected. The UI feels relevant even when you know it belongs to the previous era.
Principles – Ray Dalio – Book Review
Dalio’s advice for individuals and companies boils down to harnessing the power of feedback, iteration, and improvement in response to failure.
The Tipping Point – Book Review
The Tipping Point describes the concept of why certain goods, firms, writers, etc. are highly popular (tip), while others never seem to break away as something special from the masses.
We are like that Only – Book Review
Gives an insight into the structure of the Indian urban and rural consumers. Outstanding book for beginners.
Reversing Heart Disease – Book Review
Learned how to think, breathe, inter-relate, eat, and exercise in the best interest of my heart health. Get ready to read real science. Get ready to read that you need to stretch and meditate. Get ready to believe that you are capable of taking care of your heart.
Beautiful Evidence – Book Review
This is the fourth book in the series. This book is awesome because you get it all: elegant prose, beautiful illustrations, historical insight, and helpful, practical advice
Basic Econometrics – Book Review
A perfect partner for the beginners in econometrics. One of the best explanations on Linear Regression and its requirements. Makes you understand the econometric school of thought.
Patterns of Enterprise Application Architecture – Book Review
I recommend this book to all up and coming product Managers. This will enable you to build twitter scale deeply technical products.
Design of Everyday Things – Book Review
First written in 1988 and revised in 2013, some of the explanations and titles became obsolete, but the basic concepts have remained the same. I highly recommend this book to everyone. If you’re ever in a position to build something, you simply have to read it.
Steps to deal with digital distractions in the physical classroom
Technology has both good and the adverse effects. Have you ever thought of digital distraction in a classroom? Do you really think that digital devices should be allowed in the…
How to manage a virtual breakout room?
A small group of students is always an excellent choice for fruitful learning. Virtual breakout rooms are no less than any group, giving the students more chances to speak, choose, and present.
4 methods to elevate Online Discussion Board
Online discussion boards are now the new normal platform for holding discussions. Many times students restrain themselves from becoming a part of an online discussion.
Top 5 principles for boosting the engagement in a virtual class
Virtual classrooms these days are the new normal due to the current situation of a global pandemic. Though the offline mode of teaching will resume after some time when the situation improves, but the trend of virtual classes is going to continue from now.
