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Every company has its department dealing with their challenge. The sales team is a follower of money, whereas the product team wants to innovate. How can they all come together and align themselves with the prospect? Read to find out more.

Pricing is a critical aspect of any business and is the goal line. The perfect blend of market-based pricing and cost-based pricing helps achieve the pricing strategy for most companies.

Product managers have little or no time to speak directly with the customers. The 10 questions listed here will help PMs get an idea of the customers’ insight.

Saying “no” without actually saying “no” as a product manager could be a real task. However, if you follow the right set of tips to know how to actually be an expert in the field.

A Key performance indicator measures the company’s performance against the business objectives set in place. KPIs are of different types, and depending on the goal of the business, and they are used accordingly.