The Speed Reading Book – Book Review
The exercises force you to engage. I discovered that my normal reading speed is 265 words per minute with 66% comprehension. I had managed to reach 800 WPM by end of the book.
Mayuresh Shilotri
Journey through the Mind of Grown-up Technology Learner in India
Unlearning is just one of the challenges. The learner is both a customer and learner. He needs to be told what is right for him. But you can’t be too strict as he is also a customer. Discover more in this balancing act.
Mathematically modelling the RoI on Content Marketing
Mathematically modeling is an iterative process. We start with the basics and gradually embellish the model to factor more of the reality.
Future of Income Share Agreements in India
I write this from having travelled 16,000 kms across the State of Maharashtra, India in 3 months. Visited 170 Colleges. Conducted 26 Drives. Tested 4600 students and recruited/ signed ~350 learners into the Income Share Agreement based program.
Step by Step Guide to building a Repeatable Sales Machinery
These 3 words are music to VCs ears – Repeatable Sales Machinery. This is a phase that an organization enters once they have some product-market-channel-model fit.
What I learnt from building Mumbai’s largest offline Data Science Community?
Community building requires certain ascetic quality. Communities are a sure shot way of building brands and longevity. The reason why a lot of brands don’t do it – It’s hard. Requires uncommon passion. Takes time.
8 Lessons from Scaling a Growth Function over 30 months
Growth function typically comprises of Sales, Marketing and Product functions. I have been at the helm of affairs running a Marketing team for good amount of time in my life. Some reflections from the same.
After 33 Customer meetings I decided to NOT build a Product
We drove around the SF – Bay Area for 5 days clocking 1300 miles and 33 meetings with CEOs and CMOs. Classic customer validation in the tech capital of the world.
Practical ways to check Product Market Fit & Iterate
Crossings on roads are nicely marked; unfortunately career crossroads and decisions that we take during Product market fit journey are subtle. It takes higher degree of awareness and presence to detect opportunities. More importantly you need conviction to act on them.
Design First Approach for B2B Products
B2B products have a life of years (if not decades). The business dynamics shifts multiple times in this timeframe. The UX and design is bound to become obsolete. However, there are products that are well architected. The UI feels relevant even when you know it belongs to the previous era.
