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Customer success is a strategic approach that focuses on ensuring customers achieve their desired outcomes while using a company’s products or services. This concept has evolved significantly over the past…

Customer support is a multifaceted discipline that encompasses a range of activities aimed at assisting customers in resolving issues related to products or services. It is not merely about answering…

Sales engineering has its roots in the early days of technology companies, where the primary focus was on providing technical support to customers. Initially, the role was largely reactive; sales…

The role of sales engineering has become crucial in bridging the gap between complex technical solutions and customer needs in the constantly changing business and technological landscape. As we learn…

Imposter Syndrome can attack an individual anytime and anywhere. One can be attacked by imposter syndrome anytime, and the fight to get through it can lead you towards success.

It is obvious to invest money and time in features that you think can evolve your product. Product launches and release cycles further follow the trends of the investment. However,…

It is obvious to invest money and time in features that you think can evolve your product. Product launches and release cycles further follow the trends of the investment. However,…

A data-driven roadmap is a way to guarantee stakeholders that your product vision for the future is going to work out effectively for the product’s growth.

Every company has its department dealing with their challenge. The sales team is a follower of money, whereas the product team wants to innovate. How can they all come together…

Pricing is a critical aspect of any business and is the goal line. The perfect blend of market-based pricing and cost-based pricing helps achieve the pricing strategy for most companies.