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Building a Unified Sales and Marketing Playbook

Sales and marketing alignment is a critical component of a successful business strategy. It refers to the process of ensuring that both departments work together towards common goals, share information,…
The Core Responsibilities of a Sales Engineer

The Core Responsibilities of a Sales Engineer

The role of a sales engineer is a unique blend of technical expertise and sales acumen, serving as a crucial link between the engineering team and the customer. Sales engineers…
How to Write a Winning Customer Support Policy

How to Write a Winning Customer Support Policy

A robust customer support policy can differentiate a business in a competitive market, fostering a reputation for reliability and responsiveness. Moreover, a customer support policy is essential for aligning the…
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It’s all about Visual Design!

Naturally, humans are much attracted by aesthetically designed content. Visual elements play an important role and give rise to a better understanding.